The request was a deck, a brochure or a toolkit, because sales was assumed to be losing on materials. In fact the offer, who contacts the buyer, what the buyer does next and how sales follows up did not exist yet. Better materials would only make the missing process look finished.
Build the sales route. Then make the materials each step needs.
The sales stepWhat that step needs
- the offerone clear proposition
- who contacts themnamed responsibilities
- the conversationthe deck that helps
- what happens nextwhat the buyer signs
- how sales follows upthe report back
No process, more materials, same problem. A toolkit cannot stand in for a missing step.